changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of

Competing in the information age : strategic alignment in practice / Luftman, Jerry N.

effectiveness in three different realms: the MIS world, the embedded systems/telecommunications world, and the

Financial Decisions -- 7. Global Marketing Information Systems and Research -- 8. Global Segmentation

. Geographic Information Systems -- Pt. V. Perception and Design. 18. Cartographic Design. 19. Color Theory and

communication technologies over the last 200 years. From the semaphore and telegraph to contemporary information

. Programmers and system designers will appreciate its emphasis on the design of interactive systems."--BOOK

-- Competitor Strengths and Weaknesses -- Obtaining Information on Competitors -- Market/Submarket Analysis

Management information systems.

Information storage and retrieval systems.

Information Systems.

4.0/4.5 -- Dos 5.0 -- Computers and information systems -- Wordperfect 5.1