-- Product innovation and new product development -- Product failure, obsolescence and servicing -- Product

-- Managing innovation in a servicesed

innovation and the credit crunch.

Routledge innovations in political theory ;

Sustainability and the Innovation-Producing Potential of the UN Global Compact's Environmental Principles

Small business -- Technological innovations -- Latin America.

.Consolidating or fragmenting the G20 -- 6.The G20 between the dynamics of innovation and constraint -- 7.The G20

Intellectual Property Rights, Innovation and Public Health of 2006 -- The Global Strategy and Plan of Action on

.Marketing Is Leadership -- pt. II Innovation and Entrepreneurship -- 6.Where the Best Innovations Come From

Marketing -- Technological innovations.

-- Entrepreneurial communication to support change and innovation -- Case study: Ferrari -- Case study questions

; The product life cycle ; Diffusion of innovation ; Developing new products ; Pricing strategies