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1. 
Cover image for Epica. Book 17, Europe's best advertisting
Epica. Book 17, Europe's best advertisting
Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
Photography ; Media Innovation ; Direct Marketing ; Publications ; Packaging Design ; Illustration & Graphics
Available: Copies:
2. 
Cover image for Consumers
Consumers
Consumers
by 
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format: 
Books
Publication Date 
2004
Excerpt: 
decisions -- Ch. 16. Acquiring things -- Ch. 17. Consumer innovation -- Ch. 18. Consumer satisfaction -- Ch
Available: Copies:
3. 
Cover image for The business of brands
The business of brands
The business of brands
by 
Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
have more loyalty -- Strong brands are a store of trust -- Strong brands can stimulate innovation
Available: Copies:
4. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
for business markets. -- 12. Managing innovation and new industrial product development. -- 13
Available: Copies:
5. 
Cover image for Entrepreneurship : theory, process, practice
Entrepreneurship : theory, process, practice
Entrepreneurship : theory, process, practice
by 
Kuratko, Donald F.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2002115006.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002115006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002115006-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010340366&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Developing creativity and understanding innovation -- Ethical and social responsibility challenges for
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6. 
Cover image for Flexible leadership : creating value by balancing multiple challenges and choices
Flexible leadership : creating value by balancing multiple challenges and choices
Flexible leadership : creating value by balancing multiple challenges and choices
by 
Yukl, Gary A., 1940-
Publisher description http://www.loc.gov/catdir/description/wiley041/2003024759.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003024759.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003024759.html
Format: 
Books
Publication Date 
2004
Excerpt: 
reliability -- Sect. II. Innovation and adaptation -- 5. The challenge of adapting to the external environment
Available: Copies:
7. 
Cover image for Distance learning and university effectiveness : changing education paradigms for online learning
Distance learning and university effectiveness : changing education paradigms for online learning
Distance learning and university effectiveness : changing education paradigms for online learning
by 
Discenza, Richard.
Table of contents
Format: 
Books
Publication Date 
2004
Excerpt: 
Education, Higher -- Effect of technological innovations on.
Available: Copies:
8. 
Cover image for Free culture : how big media uses technology and the law to lock down culture and control creativity
Free culture : how big media uses technology and the law to lock down culture and control creativity
Free culture : how big media uses technology and the law to lock down culture and control creativity
by 
Lessig, Lawrence.
Format: 
Books
Publication Date 
2004
Excerpt: 
Technological innovations -- United States.
Available: Copies:
9. 
Cover image for Agile project management : creating innovative products
Agile project management : creating innovative products
Agile project management : creating innovative products
by 
Highsmith, James A.
Format: 
Books
Publication Date 
2004
Excerpt: 
phases -- Ch. 9. Building large adaptive teams -- Ch. 10. Reliable innovation.
Available: Copies:
10. 
Cover image for A bias for action : how effective managers harness their willpower, achieve their goals, and stop wasting time
A bias for action : how effective managers harness their willpower, achieve their goals, and stop wasting time
A bias for action : how effective managers harness their willpower, achieve their goals, and stop wasting time
by 
Bruch, Heike.
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025724.html
Format: 
Books
Publication Date 
2004
Excerpt: 
? You know what you're supposed to focus on: cutting costs, improving efficiency, encouraging innovation
Available: Copies:
11. 
Cover image for How industries evolve : principles for achieving and sustaining superior performance
How industries evolve : principles for achieving and sustaining superior performance
How industries evolve : principles for achieving and sustaining superior performance
by 
McGahan, Anita M. (Anita Marie)
Format: 
Books
Publication Date 
2004
Excerpt: 
Industries -- Technological innovations -- Economic aspects.
Available: Copies:
12. 
Cover image for Aligning financial supervisory structures with country needs
Aligning financial supervisory structures with country needs
Aligning financial supervisory structures with country needs
by 
Carmichael, Jeffrey.
Format: 
Books
Publication Date 
2004
Excerpt: 
major changes in recent years. Technological innovation, deregulation, and liberalization are changing
Available: Copies:
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