SA marketing : cases for decision makers

Economics : an introduction for students of business and marketing

Brand and marketing management : reading pack.

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Made in South Africa a study of the Proudly South African marketing campaign

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Shopper marketing in South Africa

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy