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13. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
Available: Copies:
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
E-marketing : applications of information technology and the internet within marketing / Molenaar
Available: Copies:
15. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
Content strategy at work : real-world stories to strengthen every interactive project / Bloomstein
Available: Copies:
16. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
17. 
Cover image for Closing a failed bank : resolution practices and procedures
by 
Parker, David C. (David Cameron), 1955-
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
alternatives and methods for marketing a problem bank using a purchase and assumption agreement; operations and
Available: Copies:
18. 
Cover image for Handbook on business information systems
by 
Gunasekaran, A.
Format: 
Books
Publication Date 
2010
Excerpt: 
/ Claudelino Martins Dias Junior, Osmar Possamai and Ricardo Gonðcalves -- Interactive technology maps for
Available: Copies:
19. 
Cover image for Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Interactive marketing.
Available: Copies:
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Interactive marketing.
Available: Copies:
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2008
Excerpt: 
EMarketing eXcellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
23. 
Cover image for Herd how to change mass behaviour by harnessing our true nature
by 
Earls, Mark.
Format: 
Books
Publication Date 
2007
Excerpt: 
Communication in marketing.
Available: Copies:
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
strategy -- 8. Print and out-of-home media -- 9. Broadcast media -- 10. Interactive and alternative media
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