by 
 McDonald, Malcolm.
 Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format: 
Books
Publication Date 
 2002
Excerpt: 
 communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan
by 
 Rayport, Jeffrey F.
Format: 
Books
Publication Date 
 2002 2001
Excerpt: 
Internet advertising -- Case studies.
by 
 Sissors, Jack Zanville, 1919-
 Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format: 
Books
Publication Date 
 2002
Excerpt: 
Advertising media planning / Sissors, Jack Zanville, 1919-
by 
 Fill, Chris.
Format: 
Books
Publication Date 
 2002
Excerpt: 
 ; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
by 
 Berger, Warren.
Format: 
Books
Publication Date 
 2001
Excerpt: 
Advertising today / Berger, Warren.
by 
 Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
 2001
Excerpt: 
Internet programming -- Problems, exercises, etc.
by 
 Hofacker, Charles F.
 Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Format: 
Books
Publication Date 
 2001
Excerpt: 
Internet marketing / Hofacker, Charles F.
by 
 Hofstetter, Fred T. (Fred Thomas), 1949-
Format: 
Books
Publication Date 
 2001
Excerpt: 
 -- Advertising and Electronic Brochures -- Mass Market Applications -- Education -- Cognitive Versus Behavioral
by 
 Seitel, Fraser P.
Format: 
Books
Publication Date 
 2001
Excerpt: 
 Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C
by 
 Meyers, Herbert M.
 Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Format: 
Books
Publication Date 
 2001
Excerpt: 
Internet (impactos sociais)
by 
 Cooke, Alison.
Format: 
Books
Publication Date 
 2001
Excerpt: 
A guide to finding quality information on the Internet : selection and evaluation strategies /
by 
 Cook, Guy (Guy W. D.)
 Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html
Format: 
Books
Publication Date 
 2001
Excerpt: 
The discourse of advertising / Cook, Guy (Guy W. D.)





