Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.

-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for

.Anatomy of an Application -- 2.4.Overview of the Internet -- 2.4.1.Protocols -- 2.4.2.Internet Addressing

and advertising policies in the US and beyond / Amy Beth Jordan and Joelle Sano Gilmore -- Internet

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

in music, musicals, and advertising: the cases of Fred the baker, Maria, Billie Jean, Eleanor Rigby

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get

Cell phone advertising.

technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising