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Children, adolescents, and the media

Strasburger, Victor C., 1949-

Format:

Books

Publication Date

2009

Excerpt:

-- The internet / Edward Donnerstein -- The family and media -- Media literacy/media education : solution

Available: Copies:

The digital handshake : seven proven strategies to grow your business using social media

Chaney, Paul, 1955-

Format:

Books

Publication Date

2009

Excerpt:

Internet advertising.

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Socialnomics : how social media transforms the way we live and do business

Qualman, Erik, 1972-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

Internet marketing.

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The findability formula : the easy, non-technical approach to search engine marketing

Lutze, Heather, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038668.html

Format:

Books

Publication Date

2009

Excerpt:

Internet advertising.

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Web marketing for dummies

Zimmerman, Jan.

Format:

Books

Publication Date

2009

Excerpt:

Internet advertising.

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Media ethics : cases and moral reasoning

Christians, Clifford G.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html

Format:

Books

Publication Date

2009

Excerpt:

-- Shocking: the case for due diligence -- Blowing up the wall: advertising and editorial content -- Selling

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Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

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Statistical methods in e-commerce research

Jank, Wolfgang, 1970-

Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html

Format:

Books

Publication Date

2008

Excerpt:

Statistical challenges in Internet advertising / Deepak Agarwal -- How has e-commerce research

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Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.

Available: Copies:

10.

Managing e-commerce in business

Botha, J. A. R. (Johan Abraham Reinart), 1953-

Format:

Books

Publication Date

2008

Excerpt:

Internet advertising.

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11.

Preattentive processing of web advertising

Yoo, Chan Yun.

Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html

Format:

Books

Publication Date

2007

Excerpt:

Internet advertising -- Psychological aspects.

Available: Copies:

12.

Processing Web ads : the effects of animation and arousing content

Chung, Yongkuk.

Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007013385.html

Format:

Books

Publication Date

2007

Excerpt:

Internet advertising.

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