Internet advertising.

-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and

marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.

-- Public relations in developing countries -- Video, DVD, CD-ROM and the Internet -- Seminars, conferences

, Batch, and Scripting Languages -- 16. Internet Programming Concepts -- 17. HTML Programming -- 18. DHTML

: essentials for knowledge workers -- Multimedia and virtual reality -- Internet: the network of networks

and a teacher. This book starts from the beginning-- defining the Internet, the Web, browsers, and

resurgence of interest in McLuhan's work in recent years, fueled by the Internet and growing competition and

central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet

Internet and Public Policy -- DoubleClick's Privacy Snafu -- Pt. 4. Peering into the Future -- Ch. 15. Peer

, the internet - and more, this book covers everything you need to know for success."--Jacket.

Internet advertising -- Awards.