How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

Is the positioning of Black Label beer brand still appropriate?

Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation

Has the cork become a Kroc?

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?

What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africa

Should advertising agencies consider customisation as a tool for meeting clients brand needs?

Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brand

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste