The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Brand identity : the evaluation of Shoprite brand's identity vs brand image

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Building strong brands through Action Research : a case study of the Humphry Baby brand

Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?

Branding the ordinary

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events

Fashion branding and social media : the impact of social media on branding in the fashion industry

The feasibility of crisis management : a study of consumer perception and its impact on crisis management