Social media and best practice : the consumer-brand relationship

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

What is the South African 'hipster' tribe really?

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]

An exploration of the concept of New Marketing and how it is changing the business world

Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worth

The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?

Laugh it off : a healthy brand analysis

Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lens

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels