Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation branding

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

How the Motaung family values, built a successful sports brand

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

An investigation on you tube and brand partnerships

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Developing a methodology for ludology

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

A healthy brand audit