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2. 
Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Format: 
Books
Publication Date 
2003
Excerpt: 
campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.
Available: Copies:
3. 
Cover image for Business and administrative communication
by 
Locker, Kitty O.
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in management.
Available: Copies:
4. 
Cover image for A new brand world : 8 principles for achieving brand leadership in the 21st century
by 
Bedbury, Scott.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
New products -- Management.
Available: Copies:
5. 
Cover image for Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2003
Excerpt: 
management and analysis methods / Software and qualitative research / Analyzing talk and text / Focus groups
Available: Copies:
6. 
Cover image for Applications in basic marketing : clippings from the popular business press
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing -- Management.
Available: Copies:
by 
Verwey, Sonja.
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in management.
Available: Copies:
9. 
Cover image for The sales advantage : how to get it, keep it, and sell more than ever
by 
Crom, J. Oliver.
Format: 
Books
Publication Date 
2003
Excerpt: 
Sales management.
Available: Copies:
10. 
Cover image for The guru guide to marketing : a concise guide to the best ideas from today's top marketers
by 
Boyett, Joseph H.
Format: 
Books
Publication Date 
2003
Excerpt: 
The Future of Marketing -- All You Need Is a Brand -- All You Need Is Brand Management -- All You
Available: Copies:
11. 
Cover image for Passion branding
by 
Duffy, Neill.
Format: 
Books
Publication Date 
2003
Excerpt: 
platforms -- Strategic passion branding management -- The measurement challenge -- return on investment and
Available: Copies:
12. 
Cover image for Organizational communication : approaches and processes
by 
Miller, Katherine, 1959-
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in personnel management.
Available: Copies:
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