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by 
Lenskold, James.
Format: 
Books
Publication Date 
2003
Excerpt: 
campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.
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2. 
Cover image for Business and administrative communication
by 
Locker, Kitty O.
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in management.
Available: Copies:
by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2003
Excerpt: 
management and analysis methods / Software and qualitative research / Analyzing talk and text / Focus groups
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4. 
Cover image for A new brand world : 8 principles for achieving brand leadership in the 21st century
by 
Bedbury, Scott.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
New products -- Management.
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by 
Verwey, Sonja.
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in management.
Available: Copies:
by 
Boyett, Joseph H.
Format: 
Books
Publication Date 
2003
Excerpt: 
The Future of Marketing -- All You Need Is a Brand -- All You Need Is Brand Management -- All You
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by 
Jaffe, Andrew, 1938-2010.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising agencies -- Management.
Available: Copies:
by 
Lwin, May.
Format: 
Books
Publication Date 
2003
Excerpt: 
New business enterprises -- Management.
Available: Copies:
by 
Duffy, Neill.
Format: 
Books
Publication Date 
2003
Excerpt: 
platforms -- Strategic passion branding management -- The measurement challenge -- return on investment and
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