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1. 
Cover image for From brand vision to brand evaluation : the strategic process of growing and strengthening brands
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
by 
De Chernatony, L. (Leslie)
View this book online, via DawsonERA, both on- and off-campus
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products.
Available: Copies:
2. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products.
Available: Copies:
3. 
Cover image for Darkest at dawn
Darkest at dawn
by 
Feehan, Christine.
Format: 
Books
Publication Date 
2012
Excerpt: 
, but what he's following now is the scent of a human. Her name is Colby Jansen, rancher and sole
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5. 
Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
6. 
Cover image for Superbrands : an insight into many of South Africa's strongest brands. Volume 4
Superbrands : an insight into many of South Africa's strongest brands. Volume 4
Superbrands : an insight into many of South Africa's strongest brands. Volume 4
by 
Sadler, Eamonn.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising -- Brand name products -- South Africa.
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7. 
Cover image for The new strategic brand management : advanced insights and strategic thinking
The new strategic brand management : advanced insights and strategic thinking
by 
Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products -- Management.
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9. 
Cover image for How to set up & run a fashion label
How to set up & run a fashion label
by 
Meadows, Toby.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know
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10. 
Cover image for Taxation : a fieldwork research handbook
Taxation : a fieldwork research handbook
by 
Oats, Lynne.
Format: 
Books
Publication Date 
2012
Excerpt: 
, politics, psychology, history and accountancy, to name a few. However, research into taxation as a social
Available: Copies:
11. 
Cover image for Cognitive psychology : applying the science of the mind
Cognitive psychology : applying the science of the mind
by 
Robinson-Riegler, Gregory.
Format: 
Books
Publication Date 
2012
Excerpt: 
-Making Expected Utility: A Normative Approach Prospect Theory: A Descriptive Approach References Name Index
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12. 
Cover image for Tearing down walls : the International Monetary Fund, 1990-1999
Tearing down walls : the International Monetary Fund, 1990-1999
by 
Boughton, James M.
Format: 
Books
Publication Date 
2012
Excerpt: 
Successor States -- The Breakup of Yugoslavia -- The Major Remaining Nonmembers -- Appendix: Country Name
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Brand name products.
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