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Branding @ the digital age

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html

Format:

Books

Publication Date

2001

Excerpt:

Brand name products.

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The customer revolution : how to thrive when customers are in control

Seybold, Patricia B.

Format:

Books

Publication Date

2001

Excerpt:

Brand name products -- United States.

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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players

D'Alessandro, David F.

Format:

Books

Publication Date

2001

Excerpt:

Brand name products.

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Cultural studies and discourse analysis : a dialogue on language and identity

Barker, Chris, 1955-

Format:

Books

Publication Date

2001

Excerpt:

Analysis -- The Name of the Father -- Performing Masculine Identities -- The Language of Ethnicity -- The

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Race and power : global racism in the twenty-first century

Bhattacharyya, Gargi, 1964-

Format:

Books

Publication Date

2001

Excerpt:

of whiteness informs much that passes in the name of globalisation, the book suggests that we are

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I want to change the world

Rashid, Karim, 1960-

Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001087797.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001087797.html

Format:

Books

Publication Date

2001

Excerpt:

brink of household-name celebrity, he is already a superstar among design aficionados." "Rashid was born

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Big brands, big trouble : lessons learned the hard way

Trout, Jack.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html

Format:

Books

Publication Date

2001

Excerpt:

Brand name products -- Management.

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Brands in the balance : meeting the challenges to commercial identity

Drawbaugh, Kevin.

Format:

Books

Publication Date

2001

Excerpt:

Brand name products.

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No logo : no space, no choice, no jobs

Klein, Naomi, 1970-

Format:

Books

Publication Date

2001 2000

Excerpt:

Brand name products -- Political aspects.

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10.

(Re)inventing the brand : can top brands survive the new market realities?

Kapferer, Jean-Noël.

Format:

Books

Publication Date

2001

Excerpt:

Brand name products.

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11.

International style : modernist architecture from 1925 to 1965

Khan, Hasan-Uddin.

Format:

Books

Publication Date

2001

Excerpt:

Preface : "What's in a name?" -- The European modernists (1919-1933): emerging Internationalism

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12.

Graphic design solutions

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-d.html

Format:

Books

Publication Date

2001

Excerpt:

your brand into an icon! -- Inventing a company name -- 1 exercise -- 1 project -- Advertisements. The

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