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133.
Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing
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Social Media Marketing: Integrated marketing communications, peronal selling, public realtions
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Kotler, Philip.
(7)
Belch, George E. (George Edward), 1951-
(6)
Belch, Michael A.
(5)
Cateora, Philip R.
(5)
Kotler, Philip, author.
(5)
Arens, William F.
(4)
Armstrong, Gary (Gary M.)
(4)
Graham, John L.
(4)
Koekemoer, Ludi.
(4)
Andrews, J. Craig.
(2)
Armstrong, Gary (Gary M.), author.
(2)
Clow, Kenneth E.
(2)
Donnelly, James H.
(2)
Futrell, Charles.
(2)
Hutt, Michael D.
(2)
Independent Institute of Education. Vega School.
(2)
Kartajaya, Hermawan, 1947- author.
(2)
Keller, Kevin Lane, 1956-
(2)
Lamb, Charles W.
(2)
McCarthy, E. Jerome (Edmund Jerome)
(2)
Morrison, Alastair M.
(2)
Mulder, D. (Dalmé)
(2)
Peter, J. Paul.
(2)
Scott, David Meerman.
(2)
Setiawan, Iwan, author.
(2)
Shimp, Terence A.
(2)
Speh, Thomas W.
(2)
Van Heerden, Neels, 1957-
(2)
Arens, Christian.
(1)
Armstrong, Gary.
(1)
Arruda, William, 1961- author.
(1)
Atak, Mike, writer of introductory material.
(1)
Baack, Donald.
(1)
Balasubramanian, Sridhar, author.
(1)
Bauer, Joel, 1960-
(1)
Belch, George E. (George Edward), 1951-. Advertising and promotion.
(1)
Biech, Elaine.
(1)
Bird, Steve.
(1)
Blackwell, Lewis, 1958- author.
(1)
Bly, Robert W.
(1)
Boone, Louis E.
(1)
Bothma, Neels.
(1)
Brassington, Frances.
(1)
Burgoyne, Patrick, author.
(1)
Burke, James F.
(1)
Burns, Tim, 1957-
(1)
Cateora, Philip R., author.
(1)
Cijo, Mark, author.
(1)
Clarke, Jackie, 1966-
(1)
Cohen, William A., 1937-
(1)
Cook, Gordon, 1948-
(1)
Cooper, Scott W.
(1)
Cooperrider, David L., writer of foreword.
(1)
Coughlan, Anne T.
(1)
Czinkota, Michael R.
(1)
D'Amico, Michael.
(1)
Danziger, Pamela N.
(1)
Dikel, Margaret F.
(1)
Doyle, Peter, 1943-2003.
(1)
Drotsky, Antonie, editor.
(1)
Du Plessis, P. J. (Phillipus Jacobus), 1943-
(1)
Dube, Themebelihle Cherly.
(1)
Dubois, Pierre-Louis.
(1)
Duncan, Tom (Thomas R.)
(1)
Eckstein, Brenda.
(1)
Etzel, Michael J.
(1)
Fenwick, Ian, 1949-
(1)
Fill, Chris.
(1)
Foote, Cameron S.
(1)
Forrest, Edward.
(1)
Foxall, G. R.
(1)
Gamble, Paul R.
(1)
Gao, Jerry.
(1)
George, Richard, 1968- author.
(1)
Gilly, Mary C., joint author.
(1)
Goldsmith, Ronald Earl.
(1)
Govoni, Norman A. P.
(1)
Graham, John L., joint author.
(1)
Grapentine, Terry
(1)
Green, Mark C., author.
(1)
Grewal, Dhruv.
(1)
Guiltinan, Joseph P.
(1)
Hair, Joseph F.
(1)
Hair, Joseph F., Jr., 1944-
(1)
Hair, Joseph F., Jr., 1944- author.
(1)
Hasen, Jeff, 1958-
(1)
Haski-Leventhal, Debbie, author.
(1)
Hedges, Burke.
(1)
Hefer, Dale.
(1)
Hiebing, Roman G.
(1)
Hudson, Louise, author.
(1)
Hudson, Simon, author.
(1)
Institute of Marketing Management.
(1)
James, Karen E.
(1)
Jobber, David, 1947-
(1)
Jolibert, Alain.
(1)
Keegan, Warren J. author.
(1)
Keller, Kevin Lane, 1956- author.
(1)
Klopper, H. B., 1974-
(1)
Kotler, Philip (Philip J.), 1931-
(1)
Kotler, Philip. Social marketing.
(1)
Kurtz, David L.
(1)
Lamb, Charles W., author.
(1)
Lancaster, Geoffrey, 1938-
(1)
Lee, Julie, 1948-
(1)
Lee, Nancy, 1932-
(1)
Leith, Philip, 1954- editor.
(1)
Leventis, Katherine.
(1)
Levinson, Jay Conrad.
(1)
Levy, Michael, 1950-
(1)
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
(1)
Malinzi, Agnes.
(1)
Masterman, Guy.
(1)
McDaniel, Carl D.
(1)
McDaniel, Carl, Jr., 1941-
(1)
McDaniel, Carl, Jr., 1941- author.
(1)
McDonald, Malcolm.
(1)
McKee, Scot.
(1)
Meldrum, Mike.
(1)
Mendelsohn, M. (Martin), 1935-
(1)
Middleton, Victor T. C.
(1)
Miller, Travis, 1977-
(1)
Mokoena, Kamogelo.
(1)
Molenaar, Cor.
(1)
Moore, Carlos W.
(1)
Mulder, Steve, 1968-
(1)
Mühlbacher, Hans, 1949-
(1)
Norman, Donald A.
(1)
North, E. (Ernest)
(1)
O'Guinn, Thomas C.
(1)
O'Guinn, Thomas C. Advertising and integrated brand promotion.
(1)
Opresnik, Marc O. (Marc Oliver), 1969- contributor.
(1)
Ouwersloot, Hans.
(1)
Pallant, John. writer of preface.
(1)
Parry, Mark E. (Mark Edward), 1957-
(1)
Perreault, William D.
(1)
Perreault, William D., Jr.
(1)
Perry, David, 1960 January 12-
(1)
Pettitt, Stephen.
(1)
Petty, J. William, 1942-
(1)
Piotrowski, Christine M., 1947-
(1)
Posner, Harriet, author.
(1)
Rawlins, Andrew. editor.
(1)
Resnick, Barry Paul.
(1)
Roehm, Frances E.
(1)
Rowles, Daniel.
(1)
Sachs, Jonah, author.
(1)
Schoell, William F.
(1)
Scott, David Meerman. New rules of marketing and PR.
(1)
Semenik, Richard J.
(1)
Sephapo, Catherine Mpolokeng.
(1)
Smith, Mari, 1966-
(1)
Stanton, William J.
(1)
Stanzione, Vince.
(1)
Theron, Catherine Mpolokeng.
(1)
Usunier, Jean-Claude.
(1)
Van Heerden, Elmarie, editor.
(1)
Van Heerden, Elmarie.
(1)
Van Heerden, Neels, 1957- editor.
(1)
Van Rooyen, Rob.
(1)
Vee, Jimmy, 1975-
(1)
Waldman, Joshua.
(1)
Walker, Bruce J.
(1)
Walther, Kathrin.
(1)
Wassom, Brian D., author.
(1)
Weigold, Michael F., 1958-
(1)
Weir, Cameron.
(1)
Wertime, Kent.
(1)
Winer, Russell S.
(1)
Wood, Marian Burk.
(1)
Yaar, Ziv.
(1)
Zikmund, William G.
(1)
Álvarez del Blanco, Roberto.
(1)
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Marketing.
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(8)
International business enterprises.
(6)
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(4)
Success in business.
(4)
Tourism -- Marketing.
(4)
Advertising -- South Africa.
(3)
Consumer behavior.
(3)
Customer relations.
(3)
Empresas internacionales.
(3)
Internet.
(3)
Marketing -- South Africa.
(3)
Sales promotion -- South Africa.
(3)
Self-actualization (Psychology)
(3)
Small business -- Management.
(3)
Strategic planning.
(3)
Advertising media planning.
(2)
Bars (Drinking establishments)
(2)
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(2)
Career development.
(2)
Consumers -- Psychology.
(2)
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(2)
Entreprises multinationales.
(2)
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(2)
High school graduates -- South Africa -- Conduct of life.
(2)
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(2)
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(2)
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(1)
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(1)
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(1)
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(1)
Alcohol
(1)
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(1)
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(1)
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(1)
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(1)
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(1)
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Brand name products.
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(1)
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