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2545. 
Cover image for International advertising : communicating across cultures
International advertising : communicating across cultures
International advertising : communicating across cultures
by 
Mueller, Barbara, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
Advertising media planning.
Available: Copies:
2546. 
Cover image for Personal financial management
Personal financial management
Personal financial management
by 
Swart, Nico.
Format: 
Books
Publication Date 
1996
Excerpt: 
; Protection planning ; Health planning ; Retirement planning.
Available: Copies:
2547. 
Cover image for Leading change
Leading change
by 
Kotter, John P., 1947-
Table of contents http://lcweb.loc.gov/catdir/toc/96-20263.html
Table of contents http://lcweb.loc.gov/catdir/toc/96020263.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht007365423.pdf
Format: 
Books
Publication Date 
1996
Excerpt: 
Strategic planning.
Available: Copies:
2548. 
Cover image for Competing in the information age : strategic alignment in practice
Competing in the information age : strategic alignment in practice
by 
Luftman, Jerry N.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/95009343-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0606/95009343-d.html
Format: 
Books
Publication Date 
1996
Excerpt: 
Strategic planning.
Available: Copies:
2549. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
customers and their buying behavior -- Elements of product planning for goods and services -- Product
Available: Copies:
2551. 
Cover image for What is strategy, and does it matter?
What is strategy, and does it matter?
by 
Whittington, Richard, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
Strategic planning.
Available: Copies:
2552. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing Strategies: Planning and Organization -- Export Trade Mechanics and Logistics -- Developing
Available: Copies:
2553. 
Cover image for Effective communication campaigns
Effective communication campaigns
Effective communication campaigns
by 
Rensburg, Ronel S.
Format: 
Books
Publication Date 
1996
Excerpt: 
Introduces a model for the planning and implementation of effective communication campaigns.
Available: Copies:
2554. 
Cover image for Contemporary issues in strategic management
Contemporary issues in strategic management
Contemporary issues in strategic management
by 
Smit, Elsabé, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
Strategic planning.
Available: Copies:
2555. 
Cover image for The art of the long view : paths to strategic insight for yourself and your company
The art of the long view : paths to strategic insight for yourself and your company
The art of the long view : paths to strategic insight for yourself and your company
by 
Schwartz, Peter, 1946-
Format: 
Books
Publication Date 
1996
Excerpt: 
Strategic planning.
Available: Copies:
2556. 
Cover image for Rapid development : taming wild software schedules
Rapid development : taming wild software schedules
by 
McConnell, Steve.
Format: 
Books
Publication Date 
1996
Excerpt: 
. Lifecycle Planning -- 8. Estimation -- 9. Scheduling -- 10. Customer-Oriented Development -- 11. Motivation
Available: Copies:
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Kotler, Philip.
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Thompson, Arthur A., 1940-
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