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49. 
Cover image for Managerial economics
Managerial economics
by 
Png, Ivan, 1957-
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Economic efficiency -- Costs -- Monopoly -- Pricing -- Strategic thinking -- Oligopoly -- Externalities
Available: Copies:
50. 
Cover image for Transport economic theory
Transport economic theory
by 
Jara-Diaz, Sergio.
View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz267527411inh.htm
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case
Available: Copies:
51. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales
Available: Copies:
53. 
Cover image for Hospitality management accounting
Hospitality management accounting
by 
Jagels, Martin.
Table of contents http://catdir.loc.gov/catdir/toc/ecip061/2005028314.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005028314-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-- The "bottom up" approach to pricing -- Cost management -- The cost-volume-profit approach to decisions
Available: Copies:
54. 
Cover image for The marketing of sport
The marketing of sport
by 
Beech, John G., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports
Available: Copies:
56. 
Cover image for The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
by 
Mahajan, Vijay, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/fy0601/2005925782.html
Format: 
Books
Publication Date 
2006
Excerpt: 
percent solution -- 6: Grow big by thinking small -- Inverted pricing -- Small homes -- Strategies for
Available: Copies:
58. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch
Available: Copies:
59. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
Available: Copies:
60. 
Cover image for Effective small business management : an entrepreneurial approach
Effective small business management : an entrepreneurial approach
by 
Scarborough, Norman M.
Format: 
Books
Publication Date 
2006
Excerpt: 
financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing
Available: Copies:
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