-variance model of portfolio selection is discussed in detail, with analysis extended to the capital asset pricing

-- 10. Groups of people -- 11. Communication -- 12. Work study -- 13. Costing and pricing -- 14

-- Category killers everywhere -- Pricing : the cost of "everyday low prices" -- Competition : there used to

-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work

-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and

-- Pricing for international markets -- Negotiating with international customers, partners, and regulators.

communications with pricing strategy. Within the chapters, contributors identify best practices.

positioning, branding, and product-line strategies -- Market-based pricing and pricing strategies -- Marketing

beverage pricing -- Managing the cost of labor -- Controlling other expenses -- Analyzing results using the

its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product

-- New-product development and product life-cycle strategies -- Pricing considerations and approaches

-- Implementing Promotional Mix Strategies -- Pricing Concepts and Setting the Right Price -- Putting It All