Introduction -- Review of the economist's arsenal -- Sports franchises as profit-maximizing firms

hospitality management -- 5. Financial statement analysis -- 6. Cost management issues -- 7. Cost-volume-profit

-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing

control -- 23. Cost-volume-profit analysis -- 24. Master budgets and planning -- 25. Flexible budgets and

-- Cost or volume profit analysis -- Process costing -- Capital investment decisions -- Budgeting

Profit Media

quest for profit and the invisible hand -- Monopoly and other forms of imperfect competition -- Thinking

fun and profit -- Zero to sixty -- Coloring outside the lines -- In search of the "wet nap" interface

The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld

of several variables -- Profit maximization -- Matrices and determinants -- Comparative statics: the

. Getting a grip on financial statements -- Profit mechanics -- The balance sheet from the income statement

. Personal Financial Statements and Accounting for Governments and Not-for-Profit Organizations.