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121. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
BUSINESS & ECONOMICS -- Advertising & Promotion.
Available: Copies:
122. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Battle for hearts and minds -- Promotions -- Operating in a PR vacuum -- Propaganda -- Truth is the first
Available: Copies:
124. 
Cover image for Media promotion and marketing for broadcasting, cable, and the Internet
by 
Eastman, Susan Tyler.
Format: 
Books
Publication Date 
2006
Excerpt: 
Media promotion and marketing for broadcasting, cable, and the Internet / Eastman, Susan Tyler.
Available: Copies:
125. 
Cover image for Tourism Marketing for cities and towns : using branding and events to attract tourism
by 
Kolb, Bonita M.
Format: 
Books
Publication Date 
2006
Excerpt: 
City promotion.
Available: Copies:
126. 
Cover image for Oxford handbook of public health practice
by 
Pencheon, David.
Format: 
Books
Publication Date 
2006
Excerpt: 
Health Promotion -- Handbooks.
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
129. 
Cover image for Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Format: 
Books
Publication Date 
2005
Excerpt: 
your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity
Available: Copies:
130. 
Cover image for Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
brochures and collateral materials, promotions and public relations, Internet marketing, and several key
Available: Copies:
132. 
Cover image for Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising, promotion, and new media / Stafford, Marla R., 1960-
Available: Copies:
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