perspective on public relations -- Industry concepts: public relations or communication? --

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

the lens of important public and political issues of war and peace in the twenty-first century. Their

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

Local government -- Public relations -- Great Britain.

policies for journalists / Daxton R. "Chip" Stewart -- 11. Social media policies for advertising and public

deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues

-so-silent partners -- Public relations : an opportunity to influence the media -- pt. IV Overcoming race and gender

Public relations -- Australia.

media ; Financing and shaping the media : advertising, public relations, and marketing communications

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of