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1. 
Cover image for Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word
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2. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
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3. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
products : public relations and sales promotion -- Professional sales -- Direct and online marketing
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4. 
Cover image for Mbeki and after : reflections on the legacy of Thabo Mbeki
by 
Glaser, Daryl.
Format: 
Books
Publication Date 
2010
Excerpt: 
party management, economic policy, public health intervention, foreign affairs and race relations. If we
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by 
Ivison, Duncan, 1965-
Format: 
Books
Publication Date 
2010
Excerpt: 
cosmopolitanism / Charles Jones -- Part 3. Alternative perspectives: Intercultural relations at the limits of
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by 
Lester, Libby.
Format: 
Books
Publication Date 
2010
Excerpt: 
sources, public relations and protests, and the symbolic and strategic circulation of meanings in the
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7. 
Cover image for The new influencers : a marketer's guide to the new social media
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations.
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by 
Mamdani, Mahmood, 1946-
Format: 
Books
Publication Date 
2009
Excerpt: 
than a public good. Instead of pitting the public against the private, and the state against the market
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by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations -- Problems, exercises, etc.
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by 
Gould, Mark R.
Format: 
Books
Publication Date 
2009
Excerpt: 
Libraries -- Public relations -- Handbooks, manuals, etc.
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