Public sector governance and accountability series

Public relations.

public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

resource function -- The administrative function -- The public relations function.

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Public relations -- History -- 20th century.

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

-- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation