Oxford handbooks in political science & international relations

Public relations as activism : postmodern approaches to theory & practice / Holtzhausen, Derina

Handbook of comparative communication research / Esser, Frank, 1966-

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.

Public relations : strategies and tactics / Wilcox, Dennis L.

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

Culture and public relations : links and implications / Sriramesh, Krishnamurthy.

-- Marketing research and development -- Public relations -- Conclusions -- 13.Managing operations and projects

sides now : viewing media through the public relations prism -- Research for health communication -- The

Public relations & advertising.