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1. 
Cover image for The library PR handbook : high-impact communications
The library PR handbook : high-impact communications
The library PR handbook : high-impact communications
by 
Gould, Mark R.
Format: 
Books
Publication Date 
2009
Excerpt: 
Libraries -- Public relations -- Handbooks, manuals, etc.
Available: Copies:
3. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling
Available: Copies:
4. 
Cover image for The new influencers : a marketer's guide to the new social media
The new influencers : a marketer's guide to the new social media
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations.
Available: Copies:
5. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations
Available: Copies:
6. 
Cover image for Brands and branding
Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2009
Excerpt: 
Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on
Available: Copies:
7. 
Cover image for PR strategy and application : managing influence
PR strategy and application : managing influence
PR strategy and application : managing influence
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations -- Problems, exercises, etc.
Available: Copies:
8. 
Cover image for Strategic issues management : organizations and public policy challenges
Strategic issues management : organizations and public policy challenges
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations.
Available: Copies:
10. 
Cover image for Building brand momentum : strategies for achieving critical mass
Building brand momentum : strategies for achieving critical mass
Building brand momentum : strategies for achieving critical mass
by 
Sevier, Robert A. (Robert Allen), 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
Universities and colleges -- Public relations -- United States.
Available: Copies:
11. 
Cover image for The assault on reason
The assault on reason
The assault on reason
by 
Gore, Al, 1948-
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
Public relations and politics -- United States.
Available: Copies:
12. 
Cover image for Business management : a contemporary approach
Business management : a contemporary approach
by 
Nieuwenhuizen, C. (Cecile)
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Marketing management -- Human resource management -- Information management -- Public relations
Available: Copies:
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