public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Public relations.

resource function -- The administrative function -- The public relations function.

/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports

public relations document -- The auditing role: accounting culture and the audit mentality -- How the

channels -- Ch. 6. Business communication, public relations and integrated marketing communication -- Ch. 7

Finance, Public -- Law and legislation -- South Africa.

, and the public sphere in Africa / Let us be united in purpose : variations on gender relations in the

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

Corporations -- Public relations.