process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

Public relations.

Corporations -- Public relations.

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports

Public sector governance and accountability series

Public relations.

principles of American business ; Public Relations Society of America, Code of ethics.

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Public relations -- History -- 20th century.