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by 
Zemke, Ron.
Format: 
Books
Publication Date 
2003
Excerpt: 
Public Relations.
Available: Copies:
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2003
Excerpt: 
Feldwick -- 9. The public relations perspective on branding / Deborah Bowker -- 10. Brand protection
Available: Copies:
3. 
Cover image for George Nelson
by 
Webb, Michael, 1937-
Format: 
Books
Publication Date 
2003
Excerpt: 
American National Exhibition in Moscow - a triumph of technology and enlightened public relations at the
Available: Copies:
4. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
Available: Copies:
5. 
Cover image for Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12
Available: Copies:
6. 
Cover image for Reaching audiences : a guide to media writing
by 
Yopp, Jan Johnson.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B
Available: Copies:
by 
Black, P. A. (Philip A.)
Format: 
Books
Publication Date 
2003
Excerpt: 
Public economics for South African students / Black, P. A. (Philip A.)
Available: Copies:
by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- 3. Public relations and the marketing communication campaign.
Available: Copies:
9. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity
Available: Copies:
10. 
Cover image for PR power : inside secrets from the world of spin
by 
Barry, Amanda.
Format: 
Books
Publication Date 
2002
Excerpt: 
Public relations.
Available: Copies:
11. 
Cover image for Publicity, newsletters, and press releases
by 
Baverstock, Alison.
Format: 
Books
Publication Date 
2002
Excerpt: 
Public relations -- Management.
Available: Copies:
by 
Leenders, Michiel R.
Format: 
Books
Publication Date 
2002
Excerpt: 
Measurement -- 14. Global Supply Management -- 15. Public Purchasing -- 16. Capital Goods Acquisition -- 17
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