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The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

Disaster management : a guide to issues management and crisis comunication

Skinner, Chris, 1940-2016.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0615/2003277626-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0615/2003277626-d.html

Format:

Books

Publication Date

2002

Excerpt:

management, personnel management, public relations, and communications will find this a priceless aid for

Available: Copies:

Consultant - market yourself : raise your profile and attract new business

Gentle, Robert.

Format:

Books

Publication Date

2002

Excerpt:

Consultants -- Public relations.

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Worlds in collision : terror and the future of global order

Dunne, Timothy, 1965-

Publisher description http://www.loc.gov/catdir/description/hol031/2002019596.html
Table of contents http://www.loc.gov/catdir/toc/hol041/2002019596.html

Format:

Books

Publication Date

2002

Excerpt:

International Law / Who Are the Global Terrorists? / The Public Delegitimation of Terrorism and Coalition

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Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between

Levine, Michael, 1954-

Format:

Books

Publication Date

2002

Excerpt:

Corporations -- Public relations.

Available: Copies:

Why do people hate America?

Sardar, Ziauddin.

Book review (H-Net) http://www.h-net.org/review/hrev-a0c6x4-aa

Format:

Books

Publication Date

2002

Excerpt:

United States -- Foreign relations -- 2001-

Available: Copies:

The economics of sports

Leeds, Michael (Michael A.)

Format:

Books

Publication Date

2002

Excerpt:

-- Monopoly and antitrust -- The public finance of sports: the market for sports franchises -- The costs and

Available: Copies:

Making effective media happen : a simple and practical guide for successfully dealing with the media

Brown, Michael, 1948-

Format:

Books

Publication Date

2002

Excerpt:

Public relations -- Handbooks, manuals, etc.

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Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

building: public relations, sponsorship, and corporate advertising -- Creating advertisements and

Available: Copies:

10.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

11.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

12.

Living in the Information Age : a new media reader

Bucy, Erik P., 1963-

Format:

Books

Publication Date

2002

Excerpt:

/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration

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