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1.

Cover image for Face the media : the complete guide to getting publicity and handling media opportunities

Face the media : the complete guide to getting publicity and handling media opportunities

Face the media : the complete guide to getting publicity and handling media opportunities

by

Byrne, Judith, 1945-

Format:

Books

Publication Date

2002

Excerpt:

Face the media : the complete guide to getting publicity and handling media opportunities / Byrne

Available: Copies:

2.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

A related resource is available on the Internet.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Publicité

Available: Copies:

3.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Publicité

Available: Copies:

4.

Cover image for No-copy advertising

No-copy advertising

No-copy advertising

by

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Publicité -- Cas, Études de.

Available: Copies:

5.

Easy step by step guide to building a positive media profile

by

Rowson, Pauline.

Format:

Books

Publication Date

2001

Excerpt:

Publicity -- Handbooks, manuals, etc.

Available: Copies:

6.

Cover image for Advertising today

Advertising today

by

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

7.

Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers

Attention! : how to interrupt, yell, whisper, and touch consumers

by

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Excerpt:

Publicité

Available: Copies:

8.

Cover image for Getting attention : leading-edge lessons for publicity and marketing

Getting attention : leading-edge lessons for publicity and marketing

by

Kohl, Susan, 1959-

Format:

Books

Publication Date

2000

Excerpt:

Getting attention : leading-edge lessons for publicity and marketing / Kohl, Susan, 1959-

Available: Copies:

9.

Cover image for Public communication campaigns

Public communication campaigns

Public communication campaigns

by

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Publicity.

Available: Copies:

10.

Cover image for Advertising to children : concepts and controversies

Advertising to children : concepts and controversies

Advertising to children : concepts and controversies

by

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

Publicité télévisée et enfants -- États-Unis.

Available: Copies:

11.

Cover image for Campaign strategies and message design : a practitioner's guide from start to finish

Campaign strategies and message design : a practitioner's guide from start to finish

by

Moffitt, Mary Anne, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Publicity.

Available: Copies:

12.

Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Cutting edge advertising : how to create the world's best print for brands in the 21st century

by

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Publicité

Available: Copies:

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Author

Baverstock, Alison.

(3)

Arens, William F.

(2)

Atkin, Charles K.

(2)

Hayes, Darrell C.

(2)

Hendrix, Jerry A.

(2)

Rice, Ronald E.

(2)

Smith, Ronald D., 1948-

(2)

Aaker, David A.

(1)

Acuff, Dan S., 1942-

(1)

Aitchison, Jim.

(1)

Alberro, Alexander.

(1)

(1)

Aronson, Merry.

(1)

Bartram, Peter.

(1)

Berger, Warren.

(1)

Blackmon, Clifton, joint author.

(1)

Blakely, Robin.

(1)

Bond, Jonathan, 1957-

(1)

Book, Albert C.

(1)

Bovée, Courtland L.

(1)

Brierley, Sean, 1966-

(1)

Brott, Armin A.

(1)

Byrne, Judith, 1945-

(1)

Byrne, Judith, 1945- How to talk to the media.

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

(1)

Cooper, Meryl Weinsaft.

(1)

(1)

(1)

Dru, Jean-Marie.

(1)

Du Plessis, Erik.

(1)

(1)

Felton, George, 1947-

(1)

Frishman, Rick, 1954-

(1)

(1)

Hajer, Maarten A.

(1)

Heimann, Jim, 1948-

(1)

(1)

Johnson, Michael, 1964-

(1)

Kirshenbaum, Richard, 1961-

(1)

Kleiman, Jessica.

(1)

Kohl, Susan, 1959-

(1)

Kumar, Pallavi D.

(1)

(1)

Levine, Michael, 1954-

(1)

Levinson, Jay Conrad.

(1)

(1)

Lucas, Gavin, 1975-

(1)

Macklin, M. Carole.

(1)

Maitland, Iain.

(1)

Marland, Michael.

(1)

Mathis, Mark, 1961-

(1)

McAlhone, Beryl (Design writer)

(1)

McNair, Brian, 1959-

(1)

Messaris, Paul.

(1)

Millward Brown (Firm)

(1)

Moffitt, Mary Anne, 1944-

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Mueller, Barbara, 1958-

(1)

Plackard, Dwight Hillis.

(1)

Reiher, Robert H.

(1)

Reilly, Robert T.

(1)

(1)

(1)

(1)

Rowson, Pauline.

(1)

(1)

(1)

(1)

Schick, C. Dennis.

(1)

Seitel, Fraser P.

(1)

Sevier, Robert A. (Robert Allen), 1955-

(1)

Shimp, Terence A.

(1)

(1)

Stanley, Richard E.

(1)

Stanyer, James.

(1)

(1)

(1)

Tungate, Mark, 1967-

(1)

Withers, Laurence K.

(1)

(1)

Format

(65)

Electronic Resources

(1)

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Developer Books

Non-Fiction Books

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Recommended Books

Reference Books

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Publication Date

Subject

(24)

(16)

(14)

Public relations.

(13)

(12)

(7)

(7)

(7)

(6)

(6)

Art publicitaire.

(4)

Commercial art.

(4)

Advertising campaigns.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Public relations -- Authorship.

(3)

(2)

Advertising -- Handbooks, manuals, etc.

(2)

Advertising -- Psychological aspects.

(2)

Advertising and children.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Communicatiemiddelen.

(2)

Communication en marketing.

(2)

Communication in politics.

(2)

Communication visuelle.

(2)

Corporate image.

(2)

Grafische vormgeving.

(2)

Handbooks and manuals.

(2)

(2)

(2)

(2)

Public relations -- United States -- Case studies.

(2)

Publicity -- Case studies.

(2)

Publicité -- Aspect psychologique.

(2)

Publicité -- Ouvrages illustrés.

(2)

Relations publiques.

(2)

Sales promotion.

(2)

(2)

(2)

(1)

Advertising -- Fashion.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Psychological aspects

(1)

Advertising -- Research.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising agencies.

(1)

Advertising and children -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy.

(1)

Advertising layout and typography.

(1)

Advertising media planning.

(1)

Advertising photography -- Social aspects.

(1)

Advocacy advertising.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

(1)

Années soixante (Vingtième siècle)

(1)

Art -- Marketing.

(1)

Aspects psychologiques.

(1)

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

Bedrijfsbeleid.

(1)

Beeldcommunicatie.

(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

(1)

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products -- Valuation -- United States -- Management.

(1)

Brand name products Valuation Management United States

(1)

Brand name products.

(1)

Branding (Marketing)

(1)

Business communication.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Campagnes publicitaires.

(1)

(1)

Career development.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

College publicity.

(1)

(1)

Commercial art -- Social aspects.

(1)

Commercial art -- Themes, motives.

(1)

Commercial art -- United States -- 20th century.

(1)

(1)

Communication dans l'entreprise.

(1)

Communication de masse.

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing.

(1)

Communication in politics -- Cross-cultural studies.

(1)

Communication in public administration.

(1)

Communication interculturelle.

(1)

Communication politique.

(1)

Communiqués de presse.

(1)

Conceptual art -- United States.

(1)

Corporations -- Public relations.

(1)

Creative ability in business.

(1)

(1)

Créativité dans les affaires.

(1)

Design -- Falzen -- Display <Marketing> -- Beispielsammlung.

(1)

Direct marketing.

(1)

Display <Marketing> -- Falzen -- Design -- Beispielsammlung.

(1)

Display of merchandise.

(1)

(1)

(1)

Enfants consommateurs -- États-Unis.

(1)

Entreprises -- Image.

(1)

Entreprises -- Réorganisation.

(1)

Etudes de marché.

(1)

Export marketing.

(1)

Expression écrite.

(1)

Falzen -- Design -- Display <Marketing> -- Beispielsammlung.

(1)

Fashion merchandising.

(1)

Fernsehsendung.

(1)

(1)

Gebrauchsgraphik.

(1)

Government publicity -- Public opinion.

(1)

Government publicity -- United States.

(1)

Graphic design (Typography)

(1)

(1)

Human information processing -- Research.

(1)

Humor (grappigheden)

(1)

Humour dans la publicité

(1)

Humour par l'image.

(1)

Industrial publicity.

(1)

Información pública.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

Intangible property Valuation Management United States

(1)

Integriertes Management.

(1)

Intercultural communication.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet in public relations.

(1)

Internet in publicity.

(1)

Internet marketing.

(1)

(1)

Interviewing in mass media.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Legitimacy of governments.

(1)

Lettres d'informations.

(1)

Logotypes -- Gestion.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing -- Universities and colleges.

(1)

Marketing -- organization & administration.

(1)

Marketing direct.

(1)

(1)

Marques commerciales.

(1)

Marques de commerce -- États-Unis -- Gestion.

(1)

Mass media -- Political aspects.

(1)

Mass media -- Social aspects -- United States.

(1)

Mass media -- Social aspects.

(1)

Mass media and business -- South Africa.

(1)

(1)

(1)

Message publicitaire.

(1)

(1)

Médias -- Aspect social.

(1)

(1)

Nineteen sixties.

(1)

Packaging -- Design.

(1)

Paper containers -- Handbooks, manuals, etc.

(1)

Paper containers.

(1)

Paper folding (Graphic design)

(1)

Paper folding (Graphic design) -- Handbooks, manuals, etc.

(1)

(1)

Pictorial works.

(1)

(1)

Political planning.

(1)

(1)

Politik och massmedia.

(1)

Politische Kommunikation.

(1)

Positionnement (Publicité)

(1)

Press and politics.

(1)

Press releases -- Authorship.

(1)

Press releases.

(1)

Privacy, Right of -- Political aspects.

(1)

Privacy, Right of.

(1)

Product Line Management -- economics.

(1)

Product Line Management -- organization & administration.

(1)

Produit de marque.

(1)

Produits de marque -- États-Unis -- Gestion.

(1)

Produits de marque -- États-Unis.

(1)

Produits de marque.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

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