130 Results Found
000000000000IIE
1.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six
2.
by
Murphy, John A., 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html
Format:
Books
Publication Date
2006
Excerpt:
exploiting them for ideas, publicity and profitability in exchange for special care and attention. It
3.
by
Heath, Robert L. (Robert Lawrence), 1941-
Format:
Books
Publication Date
2006
Excerpt:
-- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity
4.
by
Felton, George, 1947-
Format:
Books
Publication Date
2006
Excerpt:
Publicité
5.
by
Cohen, William A., 1937-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Format:
Books
Publication Date
2006
Excerpt:
your business with advertising and publicity -- 12. How to sell and build your own sales organization
6.
by
Himpe, Tom.
Format:
Books
Publication Date
2006
Excerpt:
Publicité -- Ouvrages illustrés.
7.
by
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format:
Books
Publication Date
2006 2005
Excerpt:
casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth
8.
by
Lucas, Gavin, 1975-
Format:
Books
Publication Date
2006
Excerpt:
Publicity.
9.
by
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format:
Books
Publication Date
2006
Excerpt:
-- Parts of the Function -- Publicity -- Advertising -- Press Agentry -- Public Affairs -- Issues
10.
by
De Grazia, Victoria.
Table of contents http://www.loc.gov/catdir/toc/fy053/2004059943.html
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa
Format:
Books
Publication Date
2005
Excerpt:
outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of
11.
by
Benecke, Mark.
Format:
Books
Publication Date
2005
Excerpt:
measurements -- 4. Fatal crimes, sometimes fatal punishments -- 5. Witnesses, publicity, and dead silence.
12.
by
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format:
Books
Publication Date
2005
Excerpt:
your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity