Using qualitative research in advertising : strategies, techniques, and applications / Morrison

Qualitative organizational research : core methods and current challenges / Symon, Gillian.

Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.

Ethics in qualitative research : controversies and contexts / Traianou, Anna.

-- Quantitative research -- Nature of quantitative research -- Quantitative methods -- Quantitative sampling

Social research methods / Bryman, Alan.

Quantitative Research Techniques Applied to Branding -- Brand personality -- Brand image -- Brand response

Research methodology : a step-by-step guide for beginners / Kumar, Ranjit.

Introduction to social research / Babbie, Earl R.

Business research methods / Blumberg, Boris.

The practice of qualitative research / Hesse-Biber, Sharlene Nagy.

The practice of research in criminology and criminal justice / Bachman, Ronet.