Search Results for Research -- Social Media

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182 Results Found

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Handbook of research on citizen engagement and public participation in the era of new media

Adria, Marco L., 1959- editor.

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1081-9

Format:

Electronic Resources

Publication Date

2017

Excerpt:

Social media -- Research.

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Political scandal, corruption, and legitimacy in the age of social media

Çakır-Demirhan, Derya, editor.

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2019-1

Format:

Electronic Resources

Publication Date

2017

Excerpt:

Political scandal, corruption, and legitimacy in the age of social media / Çakır-Demirhan, Derya

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The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Gaffoor, Shaakir.

Format:

Manuscript

Publication Date

2016

Excerpt:

Social media

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Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Rise of the social media influencers : an investigation into the emergence of online super

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

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Discover sociology

Chambliss, William J.

Format:

Books

Publication Date

2016

Excerpt:

-- Socialization and social interaction -- Groups, organizations, and bureaucracies -- Deviance and social control

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Fundamentals of information systems

Stair, Ralph M., author.

Format:

Books

Publication Date

2016

Excerpt:

: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

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An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

An investigation into the role of social media in South African politics in relation to it's

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10.

Customer relationship management : concepts and technologies

Buttle, Francis.

Format:

Books

Publication Date

2015

Excerpt:

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

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11.

Mass communication theory : foundations, ferment, and future

Baran, Stanley J., author.

Format:

Books

Publication Date

2015

Excerpt:

Mass media -- Philosophy.

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12.

Learning in landscapes of practice : boundaries, identity, and knowledgeability in practice-based learning

Wenger, Etienne, 1952-

Format:

Books

Publication Date

2015

Excerpt:

higher education. The book combines a strong theoretical perspective grounded in social learning theories

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