intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

Qualitative data analysis : a methods sourcebook / Miles, Matthew B.

Introducing qualitative research : a student's guide / Barbour, Rosaline S., author.

Doing research in the real world. Gray, David E. (David Edward), 1952-

various methods and models while the algorithmic implementation guides readers to a more thorough, hands

Research foundations : how do we know what we know? / Woodwell, Douglas.

Theoretical perspectives on human sexuality -- Sexology research: history, methods, and ethics

Introducing communication research : paths of inquiry / Treadwell, D. F. (Donald Francis)

Health sciences literature review made easy : the matrix method / Garrard, Judith.

Narrative inquiry (Research method)

Handbook of research on small business and entrepreneurship / Chell, Elizabeth, editor of