-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

sociological work on nature and the environment. Dividing the author's first-hand research studies into three

Evaluation research (Social action programs)

-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice

"Petty Capitalism and Globalization uses ethnographic research to examine how small firms in Europe

media -- 12. Direct marketing creative practice -- 13. Testing, budgeting and research in direct

nonprofit organizations. Taking a fresh approach to the study of leadership, the authors perform research in

circulation -- Advertising and marketing -- New media departments -- Research and education -- Management

international assignments, this text also includes research on leaders in domestic organizations." "This book is

Research teams.

"Based on extensive research inside both start-up and established businesses across many industries

Operations research.