marketing environments worldwide -- 7. Cross-cultural market research -- 8. Intercultural marketing strategy

"Published in conjunction with the Institute for Policy Studies, an independent research institute

Families -- Research.

"Fast Second draws from a rich body of academic research on radical innovation and cites

-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

sociological work on nature and the environment. Dividing the author's first-hand research studies into three

provides a critical yet highly accessible overview. Explanations of key research studies, alongside

Families -- Research.

Essentials highlights new tools available through the Internet, such as Web sites for prospect research and

specific research concerning our current understandings of how these dynamics play out in particular

-- Implementation of FRBR : European research initiative / Maja Zumer -- FRBRizing OCLC's WorldCat / Thomas B

circulation -- Advertising and marketing -- New media departments -- Research and education -- Management