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1. 
Cover image for The Sage handbook of sociology
by 
Calhoun, Craig J., 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
research traditions / Paul Atkinson and Sara Delamont -- Sociology and philosophy / Randall Collins -- The
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2. 
Cover image for Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
Laying the groundwork -- The marketing perspective -- Marketing planning -- Marketing research and
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by 
Brettenny, A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Tax Research and Publications CC
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4. 
Cover image for Presentations for dummies
by 
Kushner, Malcolm L.
Format: 
Books
Publication Date 
2004
Excerpt: 
Research -- Two People Who Can Get You Started -- Gathering Primary Sources -- Checking Out Secondary
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5. 
Cover image for Health psychology
by 
Sanderson, Catherine Ashley, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
"The text provides a thorough, research-based review of all the major topics, theories, and issues
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6. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its
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7. 
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
8. 
Cover image for The economics of money, banking, and financial markets
by 
Mishkin, Frederic S.
Format: 
Books
Publication Date 
2004
Excerpt: 
of Research at the Federal Reserve Bank of New York, Mishkin provides fresh, thoroughly updated
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9. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms
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10. 
Cover image for Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer
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11. 
Cover image for Call of the mall : how we shop
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2004
Excerpt: 
"Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls
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12. 
Cover image for Organizational culture and leadership
by 
Schein, Edgar H.
Format: 
Books
Publication Date 
2004
Excerpt: 
, Schein draws on a wide range of contemporary research to redefine culture, offers new information on the
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