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1. 
Cover image for Place : a short introduction
by 
Cresswell, Tim.
Format: 
Books
Publication Date 
2004
Excerpt: 
concept of place has been mobilized in research. Teaching and learning aids include an annotated
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by 
Brettenny, Alex, 1952-
Format: 
Books
Publication Date 
2004
Excerpt: 
Tax Research and Publications,
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3. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing
Available: Copies:
4. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its
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by 
Bak, Nelleke.
Format: 
Books
Publication Date 
2004
Excerpt: 
Research -- Methodology.
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6. 
Cover image for Essentials of marketing
by 
Brink, Annekie.
Format: 
Books
Publication Date 
2004
Excerpt: 
The marketing world -- The marketing environment -- Marketing research -- Consumer and business
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7. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumers -- Research.
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8. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms
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9. 
Cover image for Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer
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10. 
Cover image for Call of the mall : how we shop
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2004
Excerpt: 
"Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls
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11. 
Cover image for State of the nation : South Africa 2003-2004
by 
Habib, Adam.
Format: 
Books
Publication Date 
2004
Excerpt: 
Human Sciences Research Council ; Global,
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12. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing
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