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4189. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing
Available: Copies:
4190. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
Available: Copies:
4191. 
Cover image for Emotional design : why we love (or hate) everyday things
by 
Norman, Donald A.
Format: 
Books
Publication Date 
2004
Excerpt: 
your car seems to make it drive better? New research has shown that attractive things really do work
Available: Copies:
by 
Bak, Nelleke.
Format: 
Books
Publication Date 
2004
Excerpt: 
Research -- Methodology.
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4193. 
Cover image for The economics of money, banking, and financial markets
by 
Mishkin, Frederic S.
Format: 
Books
Publication Date 
2004
Excerpt: 
of Research at the Federal Reserve Bank of New York, Mishkin provides fresh, thoroughly updated
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4194. 
Cover image for Essentials of marketing
by 
Brink, Annekie.
Format: 
Books
Publication Date 
2004
Excerpt: 
The marketing world -- The marketing environment -- Marketing research -- Consumer and business
Available: Copies:
4195. 
Cover image for E-commerce and information technology in hospitality & tourism
by 
Zhou, Zongqing.
Format: 
Books
Publication Date 
2004
Excerpt: 
New Paradigm for Internet Research -- The Future of Hospitality and Tourism E-Commerce and Information
Available: Copies:
4196. 
Cover image for Organizational culture and leadership
by 
Schein, Edgar H.
Format: 
Books
Publication Date 
2004
Excerpt: 
, Schein draws on a wide range of contemporary research to redefine culture, offers new information on the
Available: Copies:
4197. 
Cover image for State of the nation : South Africa 2003-2004
by 
Habib, Adam.
Format: 
Books
Publication Date 
2004
Excerpt: 
Human Sciences Research Council ; Global,
Available: Copies:
4198. 
Cover image for Keys to educational psychology
by 
Eloff, Irma.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Theorising educational psychology -- Research in educational psychology in South Africa / Quinton Adams
Available: Copies:
4199. 
Cover image for Multinational finance
by 
Buckley, Adrian.
Format: 
Books
Publication Date 
2004
Excerpt: 
An extensive process of market research has formed the basis of this new edition. It provides well
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4200. 
Cover image for Head First design patterns
by 
Freeman, Eric, 1965-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Using research in neurobiology, cognitive science and learning theory, this text loads patterns
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