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1. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Motivation research (Marketing)
Available: Copies:
2. 
Cover image for Raindance writer's lab : write and sell the hot screenplay
by 
Grove, Elliot.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
and legal contracts -- Writing exercises illustrated with a video clip -- Hyperlinks for research and
Available: Copies:
3. 
Cover image for Principles of operations management
by 
Render, Barry.
Format: 
Books
Publication Date 
2001
Excerpt: 
Operations research.
Available: Copies:
4. 
Cover image for Business communication : building critical skills
by 
Locker, Kitty O.
Format: 
Books
Publication Date 
2001
Excerpt: 
: Interpersonal communication -- Unit Six: Research, reports, and visuals -- Unit Seven: Job hunting.
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5. 
Cover image for A company of leaders : five disciplines for unleashing the power in your workforce
by 
Spreitzer, Gretchen M.
Format: 
Books
Publication Date 
2001
Excerpt: 
draw on ten years of empirical research to show how to transform a workforce and create a very real
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6. 
Cover image for Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing research.
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7. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
Available: Copies:
8. 
Cover image for Organizational behavior
by 
Kreitner, Robert.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every
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9. 
Cover image for Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
and research. Ch. 5. Public relations and marketing. Ch. 6. Public relations and advertising. Ch. 7
Available: Copies:
10. 
Cover image for Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
. 21. Innovation through creativity and testing -- Ch. 22. Research for direct marketers -- Appendix
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11. 
Cover image for The strategy-focused organization : how balanced scorecard companies thrive in the new business environment
12. 
Cover image for Mathematical methods for foreign exchange : a financial engineer's approach
by 
Lipton, Alexander.
Format: 
Books
Publication Date 
2001
Excerpt: 
frictions -- 15. Future directions of research and conclusions.
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