wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

-out attack against the competition and win the long-term war for mindshare and sales. This handy, portable

deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The

-At the Heart of the Need for Persuasive Tactics -- The Sales Orientation and the Need for Persuasive

Research in Consumer Behavior Analysis -- 6.A Prompting Procedure for Increasing Sales in a Small Pet Store

not? -- Consumer approaches to information-gathering -- Risk and uncertainty -- Involvement -- Sales

Sales promotion -- Management.

Sales personnel -- Attitudes.

presentations and proposals -- Using NSP in sales training -- Using NSP in coaching calls -- Using NSP in tough

-centric? -- Marketing misanthropy -- The problem with marketing is the repugnant word! -- The marketing and sales

selling a long position -- Selling stock short -- Covering short sales -- Additional suggestions

government -- 4.Expected sales and profits -- 5.Costs: direct, associated, and replacement investment costs