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1. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
3. 
Cover image for Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
build brands, generate sales and grow profits through marketing. Written for students as well as
Available: Copies:
4. 
Cover image for The small business bible : everything you need to know to succeed in your small business
by 
Strauss, Steven D., 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
sales and exemplary customer service -- Selecting the right franchise -- Franchise success secrets
Available: Copies:
5. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
, part 1 -- Table 4.9 Standard customer equity, part 2 -- Table 5.1 Sales volume segmentation Table 5.2
Available: Copies:
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
Available: Copies:
by 
Grogan, John.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- 23. Closures, mergers and sales of businesses -- 24. Unilateral change to terms and conditions of
Available: Copies:
8. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2005
Excerpt: 
--Sales and Profitability -- Performance Measurement--Beyond Profitability.
Available: Copies:
9. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
Sales management.
Available: Copies:
12. 
Cover image for Food and beverage cost control
by 
Miller, Jack E., 1930-
Format: 
Books
Publication Date 
2005
Excerpt: 
Managing revenue and expense -- Determining sales forecasts -- Managing the cost of food
Available: Copies:
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