The myth of happiness to popular culture and the media

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

An investigation on establishing and developing a new brand within the South African jewellery industry

More to the mural : an exploratory study into the Cape Town street art and grafitti community

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Brand space : exploring physical space for brand-building : an informed perspective

Key success factors in building an independent fashion brand : a Cape Town perspective

A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry

Branding of handmade products like Ana Luisa Footwear in the South African handmade industry

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Bubbling under : could township tech be the 'new kwaito'?

Silence as a crisis communications strategy on social media