A grounded theory approach to applying change management principles to the rebranding process

Intangible made tangible

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

Product placement in the era of digital technologies

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

The effective management of a school : towards quality outcomes