, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

, ethical, and economical aspects of advertising and promotion -- Personal selling (online).

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces

-- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of

project environment -- Selling in a project environment -- Project planning for supplier organizations

North is the best-selling leadership classic that enables you to become an authentic leader by

-- Selling pretexts for imperial war -- Media and the hybrid pretexts for wars in Libya and Syria -- Western

; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements

ownership of subsidiaries through buying or selling shares -- Changes resulting from the issue of additional

software offered by CAD suppliers This best-selling textbook still remains the essential purchase for

-- Chapter 6. Selling the right quantity at the right time -- Chapter 7. Selling at the right price

electronic media -- Reporting on the job: evaluating your findings for clear decision making -- Selling your