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61. 
Cover image for How to sell to retail : the secrets of getting your product to market
by 
Rayner, Clare.
Format: 
Books
Publication Date 
2013
Excerpt: 
Selling.
Available: Copies:
62. 
Cover image for Drucker on marketing : lessons from the world's most influential business thinker
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Strategy -- 13.Success by Abandonment of Profitable Products -- 14.Marketing and Selling Are Not
Available: Copies:
63. 
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Conclusion -- 05.We all want unique brands -- How unique is your unique selling proposition? -- Brand DNA
Available: Copies:
64. 
Cover image for Technical analysis of stock trends
by 
Edwards, Robert D. (Robert Davis), 1893-
Format: 
Books
Publication Date 
2013
Excerpt: 
selling a long position -- Selling stock short -- Covering short sales -- Additional suggestions
Available: Copies:
65. 
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your
Available: Copies:
66. 
Cover image for Sport, public broadcasting, and cultural citizenship : signal lost?
by 
Scherer, Jay, 1975-
Format: 
Books
Publication Date 
2013
Excerpt: 
Broadcasting? / Jean Harvey -- 4.Selling Out: The Gaming of the Living Room Seat for the US Sports Fan / James
Available: Copies:
67. 
Cover image for Outlaw : fight for your customers & sell without fear
by 
Leyshan, Trent, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
Selling.
Available: Copies:
68. 
Cover image for Exploring creativity : evaluative practices in innovation, design and the arts
by 
Moeran, Brian, 1944- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
conceiving, composing or designing, performing or making, selling and assessing a range of cultural products
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69. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories
Available: Copies:
70. 
Cover image for Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
world. Eye witness: Lee Clow -- Hearts and minds: the selling of politics. Eye witness: Lord Bell
Available: Copies:
71. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
by 
Fink, Arlene.
Format: 
Books
Publication Date 
2013
Excerpt: 
"The Fifth Edition of the best-selling How to Conduct Surveys guides readers through the process of
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