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363. 
Cover image for The economics of sports broadcasting
by 
Gratton, Chris, 1948-
Format: 
Books
Publication Date 
2007
Excerpt: 
pricing and selling of TV sports rights -- The auctioning of sports rights -- Market intervention in
Available: Copies:
by 
Rutterford, Janette.
Format: 
Books
Publication Date 
2007
Excerpt: 
"Thoroughly updated and rewritten to reflect modern trends, this is the third edition of the best-selling
Available: Copies:
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling
Available: Copies:
367. 
Cover image for Designing brand experiences
by 
Landa, Robin.
Format: 
Books
Publication Date 
2006
Excerpt: 
crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an
Available: Copies:
368. 
Cover image for All marketers are liars : the power of telling authentic stories in a low-trust world
by 
Godin, Seth.
Format: 
Books
Publication Date 
2006
Excerpt: 
All marketers are liars : the power of telling authentic stories in a low-trust world / Godin, Seth.
Available: Copies:
369. 
Cover image for The elements of online journalism
by 
Rosales, Rey G.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Marketing and promoting online news -- Jobs in the multimedia marketplace -- Trends and variables in selling
Available: Copies:
370. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
2006
Excerpt: 
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
Available: Copies:
371. 
Cover image for The study of language
by 
Yule, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Designed for beginners, this best-selling textbook provides a thorough introduction to the study of
Available: Copies:
372. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
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